What is Google Adwords-Pay Per Click Service?
Google Adwords is a Paid marketing service of Google, where you are charged when people click on your ad and visit your website.It drives visitors to your website for which you need to pay per click.The cost associated with the click is decided by Google algorithm based on your industry competition.
You can set your campaigns daily budget which allows your ads to run until your daily budget is spent.You can choose your target audience and target location where you want to run the ads. You can also choose the time of the day where you can specify a particular time of day for your ads to run.
When you have a budget which can beat your competitors, you receive more clicks which in turn can result in leads and sales on your website.Once the campaign is setup, you can optimize your campaign to get better ROI. It is recommended to go with a PPC Expert for campaign creation and optimization to get better results.